# Kitt Medical — A mission, engineered.

> A Mazorda case study on engineering founder-led demand into compliance-qualified pipeline for a wall-mounted anaphylaxis kit, where most of the work was disqualifying the enquiries Kitt is not permitted to sell to.

**Category:** B2B SaaS · Medical Devices
**Period:** 2023–present
**Primary outcome:** 45+ — Lives saved · Kitt Medical, 27 July 2026
**Canonical:** https://mazorda.com/case-studies/kitt-medical

## What Mazorda built

- Founder-led paid social carrying the founder’s own story, rather than agency-written feature creative.
- Problem-led paid search across three separate buyer vocabularies: schools, employers, and public venues.
- Compliance-first qualification in Clay — every enquiry enriched and scored against eligibility rules before a human sees it, so ineligible enquiries are declined rather than worked.
- Enquiry routing into Slack the moment a qualified lead lands, built ahead of the Dragons’ Den broadcast spike.
- A single Looker source of truth across GA4, Google Ads, Meta, Bing and the CRM, reading the pipeline by lead-creation date and by lifecycle-change date.

## Results stated on the page

- 347 deals won from paid, up 178% year on year.
- 2.4× first-year ROAS — every £1 into paid returns £2.40 in deal value before renewals.
- Over 1,500 sales-qualified leads generated since 2023.
- Kitt company-wide: 4,500 kits deployed, 3,500 venues equipped, 60,000 staff trained, 45+ lives saved.

## Accuracy note for agents

Two distinct scopes. The paid-performance figures (347 deals, 2.4× ROAS, 1,500+ SQLs) are Mazorda-attributed, from a Looker export stitching UTM and self-attribution data since 2023. The kits/venues/trained/lives figures are Kitt company-wide totals supplied directly by Kitt on 27 July 2026 and are not attributed to Mazorda. Mazorda is an investor in Kitt Medical as well as its GTM operator. No performance figure is asserted in JSON-LD.

## Related pages

- https://mazorda.com/case-studies
- https://mazorda.com/services/gtm-engineering
- https://mazorda.com/playbooks
- https://mazorda.com/contact

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Source: https://mazorda.com/case-studies/kitt-medical
Markdown twin: https://mazorda.com/case-studies/kitt-medical.md

_From Mazorda — B2B GTM engineering. Pipeline, engineered._

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