# Ecosystem Partner Prospecting & Enrichment

**Category:** RevOps  
**Channels:** Channel Sales  
**Complexity:** High  
**Time to implement:** 2-4 weeks  
**Strategic goal:** Unlock a new scalable channel of growth by systematically engaging ecosystem partners

> Map and reach all partners in a large SaaS ecosystem (e.g., Shopify, HubSpot) by enriching partner directories to identify key contacts.

## Problem

It is difficult to systematically map and engage with a large network of potential channel partners, especially within a massive SaaS ecosystem.

## Solution

Scrape public partner directories to create a target list. Enrich this list with contact information (emails, LinkedIns) and firmographics using Clay. Run a highly segmented outreach campaign to establish channel sales and ecosystem growth opportunities.

## Tools

- Partner Pages (e.g., Shopify App Store)
- Clay.com
- Apollo

## Expected metrics

- **New qualified partner leads:** Significant increase based on ecosystem size
- **Partner recruitment velocity:** +50%

## Team required

- RevOps
- Growth Manager
- BD Lead

## Prerequisites

- Clear definition of an ideal channel partner.
- Resources to manage and nurture partner relationships.

**Tags:** Partnerships, Channel Sales, Ecosystem Growth, Lead Gen

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Source: https://mazorda.com/playbooks/ecosystem-partner-prospecting-and-enrichment
Canonical: https://mazorda.com/playbooks/ecosystem-partner-prospecting-and-enrichment
Last updated: 2025-11-03

_From Mazorda — B2B GTM engineering. Explore https://mazorda.com/playbooks for the full library._

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