# PMax Placement & Budget Distribution Breakdown

**Category:** Paid Media · GTM Engineering  
**Channels:** Performance Max Optimization  
**Complexity:** Medium  
**Time to implement:** 1 week  
**Strategic goal:** Improve PMax budget efficiency through placement analysis

> This playbook has been merged into 'The PMax De-Risking Framework' for a more comprehensive approach. See play_026.

## Problem

You have little visibility into where your PMax budget is actually spent.

## Solution

This content is now part of 'The PMax De-Risking Framework' (play_026), which includes placement breakdown alongside brand cannibalization detection and zombie asset identification.

## Tools

- Google Ads Scripts
- Sheets

## Expected metrics

- **CVR through channel exclusions:** 15%
- **Wasted spend:** -10%

## Team required

- PPC Manager

**Tags:** PMax, Placement Analysis, Budget Allocation, Deprecated

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Source: https://mazorda.com/playbooks/pmax-placement-and-budget-distribution-breakdown
Canonical: https://mazorda.com/playbooks/pmax-placement-and-budget-distribution-breakdown
Last updated: 2025-11-03

_From Mazorda — B2B GTM engineering. Explore https://mazorda.com/playbooks for the full library._

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