# Pre-Warehouse RevOps Dashboard

**Category:** GTM Engineering · RevOps  
**Channels:** Data  
**Complexity:** Medium  
**Time to implement:** 2-3 weeks  
**Strategic goal:** Establish rapid, unified reporting and attribution with minimal initial data infrastructure investment

> Merge GA4, CRM, and Ads data into one integrated Looker/Data Studio dashboard without requiring a full data warehouse implementation.

## Problem

All critical data (website, CRM, paid ads) is siloed, making reporting slow, inaccurate, and preventing unified attribution analysis.

## Solution

Leverage native connectors in a BI tool (Looker Studio/Tableau) to directly link core data sources (GA4, CRM, Google Ads). Build a centralized dashboard to track funnel metrics, measure ROI, and get a unified view of MQL/SQL performance without the upfront cost of a full Data Warehouse.

## Tools

- Looker Studio / Tableau
- GA4
- CRM (Salesforce/HubSpot)
- Google Ads

## Expected metrics

- **Time to pull funnel report:** Reduced by 90% (Instant refresh)
- **Pipeline visibility:** Unified view of channel ROI

## Team required

- RevOps Lead
- Data Analyst

## Prerequisites

- Admin access to all data sources (GA4, CRM, Ads).
- Clearly defined KPIs and reporting requirements.

**Tags:** Data Analytics, Reporting, Attribution

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Source: https://mazorda.com/playbooks/pre-warehouse-revops-dashboard
Canonical: https://mazorda.com/playbooks/pre-warehouse-revops-dashboard
Last updated: 2025-11-03

_From Mazorda — B2B GTM engineering. Explore https://mazorda.com/playbooks for the full library._

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