Mazorda
GTM Engineering
RevOps

Pre-Warehouse RevOps Dashboard

Merge GA4, CRM, and Ads data into one integrated Looker/Data Studio dashboard without requiring a full data warehouse implementation.

Goal: Establish rapid, unified reporting and attribution with minimal initial data infrastructure investment

Complexity

Medium

Tools

4

Context

The Problem

All critical data (website, CRM, paid ads) is siloed, making reporting slow, inaccurate, and preventing unified attribution analysis.

Resolution

The Solution

Leverage native connectors in a BI tool (Looker Studio/Tableau) to directly link core data sources (GA4, CRM, Google Ads). Build a centralized dashboard to track funnel metrics, measure ROI, and get a unified view of MQL/SQL performance without the upfront cost of a full Data Warehouse.

Expected Metrics

Reduced by 90% (Instant refresh)

Time to pull funnel report

Unified view of channel ROI

Pipeline visibility

Tools & Tech

Looker Studio / Tableau
GA4
CRM (Salesforce/HubSpot)
Google Ads
Ask Mazorda AI

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