About Mazorda
We build the machine.You keep the pipeline.
Mazorda blends senior demand gen execution with RevOps, AI, and GTM engineering so growth teams can stop choosing between strategic firepower, technical depth, and speed.
Since 2009
Hands-on demand gen since 2009 - from agency-side PPC and startup growth roles to founding Mazorda in 2019.
Operator background
CMO, VP Growth, demand gen, PPC, SEO, and in-house revenue infrastructure work.
Mazorda edge
Senior execution plus modern GTM engineering, without the rigidity of a traditional agency model.
Trusted by B2B teams scaling revenue
Our Tech Stack
Core services
Where our strongest work tends to sit.
The real combination is broader than channels. Demand gen is still the front door, but the edge comes from pairing it with serious measurement, RevOps, automation, and GTM engineering.
Demand generation with senior hands on the controls
Paid media, outbound thinking, and top-of-funnel systems run by operators who have carried number ownership in-house, not just managed channels from the outside.
Search visibility across classic SEO and new AI surfaces
Technical SEO, programmatic content, GEO, and AI discovery built as a growth system rather than a publishing treadmill.
RevOps, tracking, and GTM engineering that make it all usable
The rare layer most teams are missing: attribution, routing, scoring, enrichment, and automation wired tightly enough that demand gen can actually scale cleanly.
Why we exist
GTM is broken at the systems layer.
Most B2B teams don't have a pipeline problem. They have a systems problem. Signals scattered across platforms. Ad spend optimised for clicks, not revenue. CRM data that nobody trusts. Three vendors who each optimise their silo while your team plays integration layer.
We started Mazorda because we kept seeing the same pattern — smart teams paying $200K+ for a VP hire who takes six months to ramp, or an agency retainer that optimises for MQLs while sales drowns in low-intent leads. The fix was never better campaigns. It was better infrastructure.
What we build
What we actually do.
We design and operate AI-enabled GTM systems — the signal architecture that unifies product telemetry, buyer intent, and CRM outcomes into automated acquisition, scoring, routing, and outreach. We don't sell hours. We build revenue infrastructure.
That means paid media engineered to learn from pipeline — not clicks. Programmatic SEO that compounds visibility. Agentic enrichment and routing workflows that score and route accounts by real intent. Server-side attribution and offline conversion loops that tie every dollar to pipeline and payback.
Everything runs in your stack. Everything is documented. Your team can operate it without us.
Fit
Who we work with.
B2B SaaS and data companies, typically Series A through growth stage, $2M–$50M ARR. Teams where demand gen, RevOps, and pipeline measurement need to work as one system — not three silos. We work best with CEOs, CMOs, VPs of Growth, and GTM Engineers who measure on qualified pipeline and CAC payback.
Outcomes
Results that actually matter.
Better fit here than vanity metrics: commercial progress, operating efficiency, and measurable real-world impact.
Outcome
Peakon growth journey
Outcome
Silverbird performance gain
Outcome
Kitt Medical - because making the world safer is a metric worth tracking
Engagement model
How an engagement actually runs.
Structured enough to move fast. Embedded enough to affect the real system.
01
Audit the signal path
Map where paid, CRM, product, and intent signals break before they become qualified pipeline.
02
Build inside your stack
Implement the routing, scoring, attribution, and automation layers directly in the tools your team already runs.
03
Operate until it compounds
Run the system with senior operators, tighten the loops, and leave your team with infrastructure they can keep using.
Principles
How we operate.
Not values on a wall. These are the constraints we engineer into every engagement.
Systems over campaigns
Campaigns expire. Systems compound. Every engagement produces infrastructure your team can operate, extend, and debug long after we leave.
Pipeline is the metric
We measure on qualified pipeline, CAC payback, and LTV. Not impressions, not MQL volume, not "engagement" charts that prove nothing. If it doesn't show up in your CRM as a real opportunity, it didn't happen.
Embedded, not outsourced
We cap client load so senior operators do the actual work. Your pod joins your Slack, attends your pipeline reviews, and has direct CRM access. No account managers relaying messages.
Your stack, your data
Everything we build lives in your CRM, your warehouse, your ad accounts. No black boxes, no vendor lock-in, no hostage data.
AI-first, not AI-washed
Agentic workflows handle research, enrichment, scoring, and personalisation at scale. Not a chatbot on your landing page. Actual systems that learn from pipeline outcomes and improve every cycle.
Signals before opinions
Product telemetry, intent data, and behavioral cues drive decisions. Not gut feelings, not what worked at a different company two years ago.
Operators
Meet the people behind the system.
We cap client load so the people on your pod are the people who built the system. No handoffs, no layers.
Yaniv Mazor
Founder & GTM Advisor
Yaniv is a senior GTM operator with a track record of building demand engines that actually compound. He combines performance marketing, RevOps, and AI-enabled systems thinking to turn messy GTM setups into clean, measurable pipelines. Direct, technical, and outcome-driven, he focuses on decisions and systems that hold up under scale.
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Harris Manditsios
Growth Manager Lead
A holistic demand-gen strategist with deep expertise in PPC optimization and analytics. Harris obsesses over performance data and pipeline efficiency, translating complex metrics into simple, actionable insights. Analytical, passionate, and refreshingly direct — he’s the kind of operator who quietly dominates auctions.
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Lorraine Bunag
Content & Research Lead
Mazorda’s content engine and AI integration specialist. Lorraine blends deep research and creative instinct with advanced AI tools — scaling output 5× without compromising quality. She turns data and insight into content systems that educate, convert, and stand out in every channel.
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Alejandro Amores
SEO Lead
A technical SEO architect at heart and a pioneer in AI-driven, programmatic SEO. Alejandro engineers scalable, data-rich systems that turn websites into growth engines. Known for combining precision with creative experimentation, he pushes the boundaries of what’s possible in search and automation.
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Itamar Atzmon
Principal AI & Automation Engineer
A veteran developer and automation architect with over two decades in engineering and DevOps. Itamar builds the brains behind Mazorda’s agentic AI systems and self-hosted n8n frameworks. His work quietly powers the most advanced plays in our RevOps and automation stack.
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Jalaine De Guzman
Operations Manager
The strategic operator behind Mazorda’s smooth execution. Jalaine keeps finance, logistics, and operations running with precision and heart. With roots in production and advertising, she combines creative thinking with rigorous systems to keep the team aligned and the business moving forward.
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Ana Tan-Fernandez
Project Manager & Strategist
Our brilliant wordsmith and strategic thinker, currently enjoying well-deserved parental leave. Ana brings her sharp marketing strategies and senior copywriting expertise from major advertising agencies, where she crafted campaigns for global brands, now applying them to the tech world.
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Roil Miah
Front-End Engineer
A senior front-end engineer focused on scalable interfaces, resilient component systems, and performance under load. Roil brings years of experience managing complex front-end systems for a global financial platform serving hundreds of millions of monthly visits.
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Selective hiring
We're hiring where the system needs real depth.
Open roles sit inside the same operating model: small pods, direct ownership, and technical work that affects real pipeline outcomes.
Proof
Proof from the pipeline.
“Yaniv is arguably one of the best growth marketing minds in the world at the moment. Fantastic to work with and is a natural team leader with a razor-sharp mind. Inspiring hands-on approach to smashing through complex technical problems.”
Oren Greenberg
Founding Partner, Kurve
“Mazorda’s direction and management of paid and organic channels has been pivotal to Veremark’s growth and global reach. Initially setting a +20% target for organic traffic growth, Mazorda exceeded expectations by doubling our organic clicks, jumping from 72,000 to 146,000 within a year.”
James Nunns
VP of Marketing, Veremark
“When seeking a partner to manage crucial acquisition channels such as Google Ads and Facebook Ads, Mazorda stands out not just for their exceptional brilliance but for their ability to seamlessly integrate as part of our team.”
Ira Krachanovskaya
Marketing Director, PIRATE.COM
“Choosing Mazorda as our growth partner has significantly impacted Silverbird, resulting in an 88% increase in application volume and a remarkable 214% rise in customer acquisition while also improving ad spend efficiency by 36%.”
Michael Lorenzos
Head of Performance & Growth, Silverbird
FAQ
Frequently asked questions.
Is Mazorda an agency?
Not exactly. We build and operate AI-enabled GTM systems - the signal architecture, paid media loops, and RevOps backbone that turn market intent into qualified pipeline. Think embedded revenue infrastructure team, not retainer-based channel management. Everything we build runs in your stack, documented and transferable.
What types of companies does Mazorda work with?
We work with B2B SaaS and data companies, typically Series A through growth stage, with $2M–$50M ARR. Our ICP includes teams running HubSpot or Salesforce with $30K+/month in paid channels who need their GTM stack to learn from pipeline — not just clicks.
How does a Mazorda engagement work?
We start with a GTM signal audit — mapping your stack, quantifying gaps between ad spend and CRM outcomes, and identifying which signals aren't reaching pipeline. From there, we embed a senior pod (2–4 operators) who design, build, and run systems inside your stack. No hourly billing. No rigid scopes. Outcomes over deliverables.
What makes Mazorda different from other GTM agencies?
Three things. First, we build revenue infrastructure — signal architecture, agentic AI workflows, server-side conversion loops — not campaigns. Second, senior operators do the hands-on work; we cap client load instead of staffing juniors. Third, everything runs in your stack with full documentation — no vendor lock-in.
Where is Mazorda based?
Mazorda Ltd is a UK-registered company, founded in 2019 by operators who've been building demand gen and growth systems since 2009. We operate remote-first with team members across Europe and Asia, serving B2B SaaS clients in the UK, US, and worldwide.
Next step
Ready to see where your pipeline is leaking?
Start with a GTM signal audit. We'll map your stack, quantify the gaps between your ad spend and your CRM, and show you which signals aren't reaching pipeline — with a clear model for what fixing it is worth.