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Self-assessment · v2
9 questions · 7 pillars · ~2 min
HomeGTM Readiness Score
About 2 minutes · Free · No signup

Find the GTM bottleneck
to fix next.

Answer 9 questions. Get a clear diagnosis, a practical first step, and a brief to take into your AI session or share with your team.

GTM READINESS0 of 9 answered

9 questions. About 2 minutes. No email needed.

01 / 09 ICP & data foundation

Could your team write down, today, the 20 accounts most likely to buy this quarter, and agree on the list?

Press 1 to 4 to answer, 0 for not scored

Saved on this device · You can review and change answers afterwards

▼ Or scroll to how it's scored

About this instrumentHow it's scored · fair questions · keep exploring
How it's scored
01 · 9 answers

One question per pillar, then two for precision

Seven questions, then two more on the areas that carry the most weight. About two minutes. Saved on your device. Leave and it resumes where you stopped.

02 · Your own arithmetic

Each pillar, 0–100

Your score is the average of your own answers. No benchmarks, no tricks. The lowest pillar suggests a starting point to validate against your goals.

03 · The written read

The diagnosis behind the score

AI-drafted under our rules, free in full. The AI writes the prose. It never touches the score.

7 pillars01ICP & data foundation02Signal → action03Process encoding04AI & automation leverage05RevOps & attribution06Governance & ownership07Demand engines

The questions come from systems we build and run for clients, from the early signal-driven GTM behind Peakon's $700M Workday exit to the AI-augmented SEO engine that doubled Veremark's organic clicks in a year.

Fair questions
Do I need an email to see my score?
No. The score and the full written diagnosis are free, in full, on the page. Your email gets the diagnosis sent to your inbox and opens follow-up questions about your report.
Who sees my answers?
Progress is saved on this device. Your answers are sent for processing when we generate your diagnosis, even without an email. Team briefs exclude raw answers by default; you choose what to include. Result links contain all nine answers, which anyone with the link can read.
Is the score AI-generated?
The number is arithmetic: your answers, averaged per pillar. The written diagnosis is AI-drafted under human-governed rules, the same way we run it internally.
Can I retake it?
Every 90 days, same nine questions. The delta is the point. The report keeps your history and shows what moved. Scores from the earlier 14-question version cannot be compared with these.
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