Your GTM has a weakest pillar.
It's never where you think.
14 answers. A written diagnosis, scored the way we score a real audit. It starts here:
01ICP & data foundationIs targeting data or folklore?
Could your team write down, today, the 20 accounts most likely to buy this quarter, and agree on the list?
If you pulled 20 random CRM records, how many would be complete and current?
02Signal → actionDo buying signals get caught and acted on?
A high-intent buyer researched you yesterday. Would anyone on your team know today?
When a signal fires, does something happen without a human having to spot it first?
03Process encodingIs your best operator's work an asset or a memory?
If your best GTM person left tomorrow, how much of their playbook leaves with them?
Is your prospect-research process documented precisely enough that a new hire (or an agent) could run it?
04AI & automation leverageIndividual ChatGPT use is not an engineered system.
Where does AI actually sit in your GTM today?
How much of prospect research and qualification is still done by hand, per lead?
05RevOps & attributionCan you measure what works?
Can you trace last quarter's revenue back to the campaigns and signals that started it?
When the board asks 'what's working in GTM?', is the answer data or narrative?
06Governance & ownershipHuman in the path; you own the system.
Does anything AI-generated reach a prospect or your CRM without a person approving it?
If your agency or contractor disappeared tomorrow, would your GTM systems keep running, and do you own them?
07Demand enginesAre paid and outbound engineered, or bursts of effort?
Do your ad platforms know which leads became revenue, or are they optimising for form fills?
When pipeline dips, can you tell whether it's a traffic problem, a conversion problem, or a sales problem?
▼ Or scroll to how it's scored
About this instrumentHow it's scored · fair questions · keep exploring
One question at a time
Two per pillar, three minutes total. Saved on your device. Leave and it resumes where you stopped.
Each pillar, 0–100
Your score is the average of your own answers. No benchmarks, no tricks. The weakest pillar names your fix-first.
The diagnosis behind the score
AI-drafted under our rules, free in full. The AI writes the prose. It never touches the score.
The questions come from systems we build and run for clients, from the early signal-driven GTM behind Peakon's $700M Workday exit to the AI-augmented SEO engine that doubled Veremark's organic clicks in a year.
- Do I need an email to see my score?
- No. The score and the full written diagnosis are free, in full, on the page. Your email buys one extra thing: the ability to ask questions about your own report.
- Who sees my answers?
- Nobody, by default. Answers live on your device until you give us your email. Shared links show your report read-only. The answers behind it stay private.
- Is the score AI-generated?
- The number is arithmetic: your answers, averaged per pillar. The written diagnosis is AI-drafted under human-governed rules, the same way we run it internally.
- Can I retake it?
- Every 90 days, same 14 questions. The delta is the point. The report keeps your history and shows what moved.