Case Studies · The Archive2 Records
The work.
Real engagements. Real systems. How we engineered pipeline for B2B SaaS teams — from founder-led hustle to a $700M exit, and the organic engines that compound after we leave.
The records
PeakonB2B SaaS · Employee Engagement · 2016–2021
GTM before GTM.$700M
A small team in London. £5K/month against deeper-pocketed competitors. We engineered the signal layer five years before Clay existed, and helped take Peakon from founder-led hustle to a $700M exit.
10× revenue780% MQL growth2,914 MQLs attributed
Workday acquisition · 2021VeremarkB2B SaaS · Background Screening · 2023–2025
SEO, engineered.2×
Background screening across 180 countries, one content writer, and a decade of competitor SEO moats. We built an AI-augmented content engine and country-by-country programmatic hubs that compound — and doubled organic clicks within a year.
+73% demo requests+235% signups180-country footprint
Organic clicks · 72K → 146K within a yearYour engagement next?
Bring us the brief nobody's cracked.
We work with senior B2B SaaS operators who need pipeline that holds up under scale — not theatre.