Mazorda Ltd ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services, including our AI-powered tools and assistants.

Data Controller: Mazorda Ltd, Company number 10264037
Registered office: Office Suite, 6a Market Place, Brigg, North Lincolnshire, England, DN20 8HA

1. Information We Collect

We may collect information about you in the following ways:

Personal Data

Information such as your name, email address, and telephone number that you voluntarily provide when you fill out a contact form or request information.

Derivative Data (Website Tracking)

Information automatically collected by our servers when you visit our website, including your IP address, browser type, operating system, access times, and pages viewed before and after visiting the site. We use cookies and similar technologies to improve functionality and user experience.

AI Interaction Data (including Aller.Chat)

When you use our GTM Signal Mapper, Aller.Chat, or other AI-powered tools, we collect the inputs you provide (e.g., questions, free-text prompts, or context). These are processed by our AI systems to generate responses.

Some inputs may relate to health information. Please avoid sharing names, addresses, NHS numbers, or other identifying details. If you choose to share health information, you consent to our processing of that information solely to provide the service.

2. Legal Basis for Processing

We process your personal data under the following legal bases as required by UK GDPR:

• Consent: When you voluntarily submit forms, subscribe to newsletters, or interact with our AI tools.
• Contract: When processing is necessary to provide services you have requested.
• Legitimate Interests: For analytics, improving our services, and ensuring security, where such interests are not overridden by your rights.

3. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, taking into account our legal obligations and legitimate business needs. When data is no longer required, it is securely deleted or anonymised.

4. How We Use Your Information

We use the information we collect to:

• Respond to inquiries and provide client support.
• Analyze usage and improve our website, services, and AI models.
• Deliver personalized recommendations and insights through our AI tools.

Inputs provided to our AI tools are used only to generate immediate output (e.g., recommendations or summaries). We may log these interactions in anonymized form to monitor safety and improve performance. We do not use this data to train our AI models persistently or share it outside of our service providers.

5. Disclosure of Information

We do not sell or rent personal information. We may share limited information with trusted service providers that assist in operating our website, analytics, and AI infrastructure, solely for the purpose of delivering services you request. These include:

• Google (Analytics, reCAPTCHA, and related services)
• Clay.com (Form processing and CRM)
• Microsoft Clarity (Session analytics and heatmaps)
• Vercel (Website hosting and deployment)
• OpenAI / Perplexity (AI processing for our tools)

These providers are bound by data protection agreements. For transfers outside the UK, we rely on Standard Contractual Clauses or equivalent safeguards.

6. Security of Information

We implement appropriate administrative, technical, and physical safeguards to protect your information. While we take reasonable steps to secure your data, no online system can be guaranteed completely secure. You share information at your own risk, and we encourage safe internet practices.

7. Your Rights

Under UK GDPR, you have the following rights:

• Right to be informed: This policy fulfils this right.
• Right of access: Request a copy of your personal data.
• Right to rectification: Request correction of inaccurate data.
• Right to erasure: Request deletion of your data.
• Right to restrict processing: Request limitation of processing.
• Right to data portability: Receive your data in a portable format.
• Right to object: Object to processing based on legitimate interests.
• Rights related to automated decision-making: We do not use automated decision-making that significantly affects you.

To exercise these rights, contact us at info@mazorda.com. We will respond within one month.

8. Cookies

We use cookies and similar technologies to enhance your experience, analyse site usage, and assist in our marketing efforts. This includes:

• Essential cookies: Required for site functionality.
• Analytics cookies: Help us understand how visitors use our site.
• Marketing cookies: Used to deliver relevant advertisements.

You can manage cookie preferences through your browser settings. A detailed Cookie Policy will be provided separately.

9. Children's Privacy

Aller.Chat is intended for adults and caregivers. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal data, contact us and we will take steps to delete it.

10. Complaints

If you believe your data protection rights have been violated, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Telephone: 0303 123 1113

11. Policy Updates

We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at: info@mazorda.com