Ecosystem Partner Prospecting & Enrichment
Map and reach all partners in a large SaaS ecosystem (e.g., Shopify, HubSpot) by enriching partner directories to identify key contacts.
Goal: Unlock a new scalable channel of growth by systematically engaging ecosystem partners
Complexity
High
Tools
3
Context
The Problem
It is difficult to systematically map and engage with a large network of potential channel partners, especially within a massive SaaS ecosystem.
Resolution
The Solution
Scrape public partner directories to create a target list. Enrich this list with contact information (emails, LinkedIns) and firmographics using Clay. Run a highly segmented outreach campaign to establish channel sales and ecosystem growth opportunities.
Expected Metrics
Significant increase based on ecosystem size
New qualified partner leads
+50%
Partner recruitment velocity
Tools & Tech
# in your repo, from a Claude Code session:$ curl -s "https://mazorda.com/playbooks/ecosystem-partner-prospecting-and-enrichment.md" | claude -p "Apply the Mazorda playbook \"Ecosystem Partner Prospecting & Enrichment\" to my context."